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Texas Impact Wins National Religion Communication Award

“Mainstream, Not Extreme” Campaign Judged “Courageous”

Austin, TX—Texas Impact received a prestigious Best in Class award at the Religion Communicators Council's annual DeRose-Hinkhouse Memorial Awards ceremony in Atlanta on April 5, 2018. The award recognizes excellence in religious communications and public relations. It is given by the Religion Communicators Council of North America.

There were more than 250 entries in this year's contest, and nine “Best in Class” trophies awarded. Texas Impact won in the category of "Audio, Video, Non-Broadcast, and Cable” for the PSA series “Mainstream, Not Extreme: Texas Faith Leaders Oppose Discriminatory Bathroom Legislation.”

Judges said the PSAs are courageous, and "stick with the viewer long after they are over.” Judges expressed surprise at the PSA content, and said that the strong messages of affirmation and love for transgender Texans provide a potent counter to common stereotypes of “conservative Texas.”

Texas Impact Executive Director Bee Moorhead said the awards confirm the need for robust communications from mainstream faith communities to counter misperceptions about religious social concerns. “The prejudices of a small, vociferous minority have dominated public perception of the religious community for too long. Those views have little in common with the shared values of millions of faithful Texans,” Moorhead said. “It’s important for policymakers and the public to appreciate the huge religious diversity present in Texas.”

Texas Impact board president Rick Ertel said the award affirms Texas Impact’s level of professionalism. "It's exciting to see our staff recognized for their important contributions to American religious communication alongside such distinguished colleagues," Ertel said.

Texas Impact is Texas’ membership association for more than two-dozen Christian denominations, Jewish and Muslim social action bodies, and local interfaith networks. Texas’ oldest and largest interfaith social justice organization, Texas Impact has a statewide network of more than 35,000 individuals and congregations. Its member denominational organizations represent more than 5 million Texans. Texas Impact is the partner of the Texas Interfaith Center for Public Policy, a faith-based, 501(c)(3) non-profit organization providing theologically grounded public policy analysis to people of faith and other Texans. 

The Religion Communicators Council is an interfaith association of religion communicators at work in print and electronic communication, marketing, and public relations. Established in 1929, it is the oldest association of religion communicators in America. There are six chapters around the country, including one in Dallas. The chapters meet monthly, providing an outlet for education and networking for the members. The chapters also serve to promote excellence in the communication of religious faith and values as well as understanding among diverse faith groups.

The DeRose-Hinkhouse awards honor the late Victor DeRose and Paul M. Hinkhouse, who were leading lithographers in New York City. A complete list of DeRose-Hinkhouse award winners can be found at RCC's DeRose-Hinkhouse Awards page.

RCC also sponsors the annual Wilbur Awards, which recognize excellence in the communication of religious issues, values, and themes in secular media. The Wilbur Awards have been presented annually since 1949.

More information about Texas Impact and the Texas Interfaith Center is available at http://www.texasimpact.org

View a summary of Texas Impact's opposition to discriminatory bathroom legislation here

More information about RCC and the DeRose-Hinkhouse and Wilbur awards is available at http://www.religioncommunicators.org